Spotify has announced price hikes for its individual, duo, and family premium plans in the United States, citing the need to invest in product innovation and features.
Industry analysts believe Spotify could further drive growth by offering customized subscription plans catering to specific user preferences in areas like music, audiobooks, and podcasts.
Analysts See Potential for Tailored Subscription Plans
In the first quarter of the year, Spotify surpassed 1 billion euros in gross profit for the first time, attributed in part to reduced marketing expenses.