Entertainment

Spotify Raises Prices for US Premium Plans

Capitalist Money

June 3, 2024

Spotify has announced price hikes for its individual, duo, and family premium plans in the United States, citing the need to invest in product innovation and features.

Spotify Raises Prices for US Premium Plans

The cost of Spotify's individual premium plan has increased from $10.99 to $11.99 per month for US subscribers.

Individual Plan Now $11.99/month

Spotify's duo premium plan, designed for two users, has seen its price increase from $14.99 to $16.99 per month.

Duo Plan Sees Price Jump to $16.99/month

US subscribers will now have to pay $19.99 per month for Spotify's family premium plan, up from $16.99.

Family Plan Now Costs $19.99/month

Spotify's price increases come after the company implemented measures to boost margins, including marketing spending cuts and layoffs.

Price Hikes Follow Margin Improvement Efforts

Investors reacted positively to Spotify's price hike announcement, with the company's shares rising approximately 4% in premarket trading.

Spotify Shares Rise on Price Hike News

Industry analysts believe Spotify could further drive growth by offering customized subscription plans catering to specific user preferences in areas like music, audiobooks, and podcasts.

Analysts See Potential for Tailored Subscription Plans

In the first quarter of the year, Spotify surpassed 1 billion euros in gross profit for the first time, attributed in part to reduced marketing expenses.

Spotify Achieves Quarterly Gross Profit Milestone